Images not mine unless otherwise stated

Denim jeans are probably one of those garments that gets better with age, just like wine! I remember in high school obsessing over finding the perfect blue jeans and I found it in Goodwill for less than $10! I’m never letting that baby go!


Denim has been a classic staple in our wardrobe so doing a trend forecast might seem a little unnecessary but turns out, over the past seasons, we’ve seen denim trends come in and out.


Originating in 1873, worn as “worker’s clothes” it is named after a city of Genoa, Italy where cotton corduroy was first manufactured. Later on, weavers in Nimes, France tried to reproduce it but failed so they instead developed Denim, a twill fabric we know now.

Contextually, denim pants were worn by labour workers and the fading and frosting are a result of their daily laborious jobs. Those same fading and frosting are now done either manually or with a machine to achieve the worn-out denim look we all like now.

Late 60’s and majority of 70’s has further popularized denim, in which we saw it come in different styles like overalls, shirts, shorts, skirts, dresses and of course, jeans.


With all the trends we’ve seen, this summer season is no different. Even with quarantine in place, most people still like to dress up and what’s more productive than putting on jeans! It doesn’t sound lounge-y, and comfortable but jeans are sure fire way to make anyone feel put-together!

But also because of our current situation, fashion trends have to go along with our current lifestyle. This season we’ll see more of jeans that are loose-fit, functional, and more appropriate for lounging around.

Colours are also important in trends. According to WGSN, the colour palette for denim is natural tones, soft hues of pastel and your regular washes of denim.

So, below you’ll see denim trends to look out for this summer!


Images not mine unless otherwise stated

1.              Loose-fit Silhouette


No more skinny jeans! The society have moved past the need for skinny jeans!

Not gonna lie, I’m relieved that skin tight jeans are slowly leaving the market. I’ve always loved loose-fitted jeans like mom jeans or boyfriend fit. For this season though, volume seems to be the number one factor for this trend.


Pleated oversized - this one fits on the natural waist, distinctive pleats in the front with an oversized silhouette. These are perfect for lounging. I would style this with a fitted top to contrast the volume of the pants, and closed-toe heels. Strappy sandals also work. Then finish it off with excessive accessories.


Baggy fit - same as the pleated oversized but baggy jeans have a more noticeable drop waist look. It usually sits on the natural waist but it gives off a low-waist illusion because of the volume on the bottom. It is also mostly with a straight or wide leg that goes beyond your ankles.


Brands to look for: Levi's, Carl Jan Cruz, DANG STHLM

Images not mine unless otherwise stated


2.              Soft-tailored jeans


While skinny jeans are out, there is still a market for fitted looking jeans. We can’t just live off baggy jean like the 90’s, so here we are with tailored looking jeans!


Silhouettes for this trend are: straight leg, tapered leg, and my favourite cut: cigarette jeans.

These jeans are meant to sit on or above your ankles. Think tailored trousers but in denim!


Brands to look for: AGOLDE, Aritzia, Frank and Oak

Images not mine unless otherwise stated

3.              Eco-friendly and Sustainable denim


Sounds weird to say that denim is sustainable because in reality, it’s really not. Denim in general takes up a lot of water to produce. That’s why I’m a firm believer of buying vintage denim. However, over the years, sustainability and ecological awareness have been a common topic in fashion.

Tencel™ Lyocell is used as a blend to enhance denim performance and it is sustainable! It is made by dissolving wood pulps, and it requires less energy and water than cotton and because it’s a natural fibre, it is also biodegradable!

Brands that carry Tencel™ Lyocell denims are: Levi’s and Guess.

Everlane is also an ethical brand to consider. Everlane manufactures their denim in Saitex, a facility that recycles 98% of its water and uses renewable energy.

And if you want to go local, Frank and Oak also have their own “responsible denim lab.” The jeans are eco-dyed, and are made with organic cotton.  Just like Everlane, they’ve also partnered with a facility in Dubai that specializes in eco-friendly production. Hydro-less denim uses up 95% less water than standard productions. I’m so impressed and I just learned this after I bought a pair from them!


Brands to look for: Everlane, Frank and Oak, RE/DONE, Levi's

Images not mine unless otherwise stated

4.     Shorts, skirts, coveralls


Of course, summer is not complete without denim cut-offs. While our regular shorts will never be out of trend, some styles are also coming back!

Transeasonal shorts as what WGSN calls it or as I call it: bermuda shorts but make it fashion.

For skirts, we’ve also gone longer. From the A-line mini skirt Alexa Chung have put back in fashion few years ago from her AG Jeans collection, we’ve move ahead and embraced denim midi-skirt aka my personal nightmare. I don’t hate it, I just know it’s not for me. But!! Givenchy and Celine have made it look good on their S/S 2020 Ready-To-Wear so there’s that!

Coveralls: your denim overalls older sister. Personally, I’m obsessed with this trend. I’m still in a look-out for the perfect coveralls. Just recently, I just found my perfect denim overalls! Took me a while but I’m sure you’d understand if you’re 5’1 and most denim are catered for people above 5’6 or something. Anyway! This trend is perfect in colours white, pastel pink and sage green!

Brands to look for: AGOLDE (Coveralls, Shorts), Aritzia, ALLSAINTS, A.P.C, UO

Denim will always be a classic piece. For many decades, we have seen different variations of it as it continues to evolve. I'm glad to see different alternatives in buying denim. Some brands have pushed for sustainability as they try to navigate ways to produce it without using too much water and energy.

For me, the best way to buy denim is by sourcing vintage or pre-loved. For every jeans we purchase, I can only hope that we always keep in mind the effects of its production in our environment and I hope this motivates us to be a better consumer.

Remember: Denim itself is not eco-friendly, but we can find ways to make it as such.